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Ferdi Gazendam

Hi, I am Ferdi Gazendam, co-founder and director at envisionme.co, home of www.nojoshmo.com and www.envisionme.co.za


Ferdi Gazendam is a Director of Envisionme.co, a subsiary company in the Adcorp Group and birthplace of www.envisionme.co.za and www.nojoshmo.com - a personal branding and recruitment environment for people to find the perfect job and for recruiters to find the perfect candidate. Both envisionme.co.za and nojoshmo.com harness all the power of social media and interactive web content in a fast changing global recruitment environment. Also owner of Madnez AG Investments, a company specializing in internet business initiatives and a Director of Digital Solutions Group, a company specializing in technology solutions particularly in the mobile arena. Ferdi Gazendam is currently the chairman of Life College, a social business that develops a Champion Mentality through education. He has been a Life Champion at Life College for the last 12 years. He keeps his passion for movies going through Ambic Pictures, a small finance and production company, the latest project being the next Leon Schuster movie, Mad Buddies. Ferdi Gazendam is also on the board of TUKS Football, the home of AmaTuks, the PSL football team.  In a previous life, Ferdi Gazendam held the title of CEO of Primedia Content Division, the division in Primedia Ltd responsible for all the content businesses in Primedia, including Ster-Kinekor Theatres, Ster-Kinekor Home Entertainment, iAfrica, ExactMobile and many others. After 10 exciting years in senior management at Primedia, he decided to test the market with some radical new initiatives Ferdi Gazendam is a Chartered Accountant by training, spent 10 years with Deloitte and was CEO of Deloitte IT Consulting before being lured to the world of mobile with the launch of Vodacom.  Seconded to Teljoy Ltd, the biggest Vodacom Service Provider, he became CEO of Teljoy Cellular Services – Prepaid. Ferdi Gazendam was on the main boards of Teljoy Ltd and Primedia Ltd and during his time at Primedia, was chairman of The South African Oscar nominations committee, chairman of SAFACT, the South African anti-piracy industry body and represented the industry on numerous industry bodies both local and international.

Ferdi Gazendam's Background

Ferdi Gazendam's Experience

Director at envisionme.co

November 2010 - Present

We started the development of NoJoShmo.com, a social media job board in 2009 and somewhere in 2010 started discussions with Adcorp Ltd, a listed company on the JSE and the market leader in the recruitment space in South Africa, re becoming our partner in this exciting initiative. In 2010, Adcorp made their first investment and will continue to invest over the next 2 years. We are developing www.nojoshmo.com - international focus, and www.envisionme.co.za - South African focus.

CEO, Content Division at Primedia Ltd

2000 - 2008

Primedia Content Division contained all the movie, home entertainment, gaming, internet and mobile interests of Primedia - Ster-Kinekor Distribution, Theatres, Home Entertainment and Games, Primedia Online(iafrica.com), Knowledge Factory, Prezence, Spectrum and ExactMobile. I was CEO of Ster-Kinekor Group and Ster-Kinekor Theatres as well and on the boards of all the divisions and companies in the Content Division.

CEO Teljoy Cellular Services - Prepaid at Teljoy Ltd

1997 - December 1999

Teljoy Cellulare Services was the dominant Service Provider in the Vodacom stable. Subsequently bought out by Vodacom, Teljoy Cellular Services was a key business partner to Vodacom from the startup days to when it was ultimately bought out. With the launch of pre-paid, all service providers established divisions focussing on this lucrative market. I remained on the Teljoy Ltd Board.

CFO, Teljoy Cellular Services at Teljoy Ltd

January 1995 - December 1996

With rapid growth of cellular services in the market, the Teljoy Board re-assigned me to Teljoy Cellular Services. Together with the CEO and Operations Executive, a radical turnaround was undertaken to get control of the business. Control in the sense of coping with astronomical growth! Very successful turnaround of Teljoy Cellular Services! I remained on the Teljoy Ltd board

CFO at Teljoy Ltd

January 1992 - December 1994

Teljoy Ltd was a company listed on the JSE operating in the TV and related products rental and sales market. Direct to consumer with outlets across South Africa. Established by Theo Rutstein in the middle 1970's when TV finally reached South African shores. Appointed to the main board of Teljoy Ltd

Director at Deloitte Haskins & Sells

January 1982 - September 1992

Started as an article clerk direct from University of Pretoria and immediately wrote my CASA board exam. Completed my articles at Deloitte Pretoria Office, was given the incredible opportunity to spend nearly 3 years at Deloitte London office in their technical department. First exposure to personal computers and hooked for life! On my return from London, joined Deloitte Management Consulting and ended up as CEO of the Information Technology Division. 10 wonderful years that formulated the direction of my career.

Chairman at Life College Group

2011

The Life College Group (LCG) is a replicable social business that focuses on mindset and attitudes (psycho-social skills) as a key point of departure to improve readiness for life/work (psycho-economic skills via micro-financed projects) to unlock a principle-centred champion mentality in individuals and teams. Founded in 1997, LCG distributes 100% of its profits to society.

Director at DSG Group

2011

DSG is an outsource partner for multi-channel commerce and relationship marketing. We provide customised solutions to business - enabling businesses to transact and communicate via direct channels. Our approach lowers the barrier to entry into this market without the client having to invest in systems, people and infrastructure.

Founder and CEO at Madnez AG Investments

September 2008

Start-ups and investment in small entrepreneurial businesses that focusses on the virtual space, internet and mobile. Focus on taking South African talent to the world.

Ferdi Gazendam's Education

South African Chartered Accountant

1983 – 1983

CA SA


University of Pretoria/Universiteit van Pretoria

1978 – 1981

B Com (Hons) and CTA

Concentration: Accounting and Auditing


University of Pretoria/Universiteit van Pretoria

1978 – 1980

Bachelor of Commerce (BCom)

Concentration: Accountancy


Ferdi Gazendam's Interests & Activities

General management, strategic management, entrepreneurial development, turnaround, Internet, ecommerce, mcommerce, social media, sport, fly fishing, south Africa, Africa, travel.

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